Over time, I've realized that one of the qualities I admire most in games is "conviction." I like games that believe wholeheartedly in their universe and believe in the player's role in it. I like games that don't cheapen their setting by including overly cliched elements, pop culture references, and/or product placement.
Probably most controversially, I vehemently dislike games that include any form of in-game monetization. I think injecting real-world purchasable objects into a gamespace usually completely destroys the integrity of the world, its immersive capacity, and the experience a designer is trying to create within it.
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